GCI will deliver a yearlong, unprecedented, transformatic, business-building journey—unlike anything the martial arts community has previously encountered.

“Any martial arts instructor who truly commits to this course will experience much higher levels of success,” said Abraham.

The GCI program is easily worth a thousand dollars per month. But school owners who are accepted as client members will “kick-in” a total of only $297 for the entire year—just to help cover administrative costs.

According to GCI President Rob Colasanti, “I’m deeply honored to partner with the one-and-only Jay Abraham, and so many topnotch companies in the martial arts community, to help school owners reach their true potential. It’s been a tough economic climate the past few years. Budgets are still tight. And while many school owners truly want and need quality support to accelerate their growth, they simply don’t have the money to pay for it. Jay and I want to help solve this problem. And if we succeed, everybody wins. So we’re going to make a world-class level of support available—at a price  that ANY school owner can afford. I mean, we’re practically giving this yearlong GCI course away for free so everyone can participate.”

Abraham normally charges $5,000 per hour for his time. $50,000 and up for speaking engagements. The average martial arts professional could never afford his consulting services or information products. But, as part of this unique cause to get the martial arts industry going and growing again, Abraham is generously donating his time and resources, through Colasanti, without ever expecting to make a dime in return.

Jay Abraham added, “We recognize the value in what school owners do for our society. I, for one, recognize how hard they work to change people’s lives—especially kids. And therefore, me, Rob and our advocates are willing to devote the next 12 months of our time, energy and resources to helping instructors become more successful. We’re going to reward them for their efforts. Be their benefactors. And all we’re asking for is their commitment and a few bucks to help us with the costs. We’re going to be investing in them for a change.”

Clients of GCI will enjoy a myriad of benefits and resources to ensure their personal and professional growth, including:

• Live business-building and mentoring telesminars/webinars conducted by Jay Abraham
• Tickets to an exclusive business training event featuring Abraham, Colasanti and top producing martial arts school owners
• A robust start-up kit with 10 BONUS items—including Colasanti’s new book, The Martial Arts Business Bible
• Special reports on martial arts school operations
• Online training modules centered around Jay Abraham’s core concepts for school growth and profitability
• Monthly audio interviews with top school owners and celebrity entrepreneurs
• Student lead generation materials written by expert marketers and copywriters
• Yearlong access to “The Vault”—an online resource loaded with high-end Jay Abraham content
• A help desk for solutions to stubborn school-related challenges
• A $100 store credit for use at The Bold Look (Visit: http://www.boldlook.net/)
• And much more

“We have many supporters who are all kicking-in whatever resources they can because GCI is such a good thing for our industry. Webmation, Member Solutions, Dojo Digest, Zebra Mats, One Merit Badges, USSSA, Hyper Pro Training, Shuman Concepts, Ed Parker, Jr. Diplomas and other fine companies have all been extremely generous with their contributions. But I especially want to thank our friends over at The Bold Look for giving everyone who joins GCI a $100 store credit upon enrolling. That one benefit alone could reduce the cost of the $297 membership by as much as two-thirds when school owners resell the goods in their proshops. Bold is supporting martial arts professionals through GCI, so I strongly recommend they support Bold in return!” said Colasanti.

Jay Abraham, Rob Colasanti and the GCI team of supporters are 100% committed to making the next 12 months a banner year when it comes to members’ success, growth, impact and profitability.

The program is tentatively set to launch in June of 2012.

To learn more, please visit http://gamechangersintl.com/ or contact Rob Colasanti at Rob@GameChangersIntl.com

Some martial arts events are good. Some are great. But very few…are legendary.

The 12^th Annual Joe Lewis Research Conference, orchestrated by Mike Allen and family, exceeded everyone’s highest expectations—and the banquet proved to be one of the most “magical” evenings in martial arts history.

What’s unfathomable, however, is that this extraordinary event almost didn’t happen.

A few months before show time, the legendary Joe Lewis was diagnosed with a grade four, malignant brain tumor in his left temporal lobe.

1. Joe Lewis enters the room to conduct black belt testing for his association. 2. Lewis, proudly enjoying the love, support and friendship at his banquet. 3. Cameron and Kristina Lewis…with their dad.

Doctors informed Joe that if he didn’t have the tumor removed immediately, he could die within just a few weeks. So Lewis was rushed to the hospital where he underwent emergency brain surgery to remove the life threatening mass.

The Champ’s operation was extensive; his skull cut wide-open, then artfully pieced back together with a clip of staples. The good news is that the surgery was a success—no complications.

Next, Lewis began his long and challenging road to recovery. This included grappling with all of the nasty side effects that result from heavy doses of steroids, chemotherapy and radiation.

Of course, there’s no convenient time to be diagnosed with brain cancer—and this tragic health crisis happened approximately ten weeks prior to Lewis’ Annual Research Conference—making it doubtful as to whether or not he would even be able to attend his own event.

However, as the conference neared, word trickled out that Lewis simply refused to miss his own event…even if he had to ignore his doctor’s orders.

On the morning his conference began in Tampa, Lewis underwent a mandatory radiation treatment at a Philadelphia Hospital near his home in Pennsylvania. Immediately following the treatment, he was driven to the airport where he boarded a plane and flew to Tampa.
The sheer strength and determination of Lewis—even with brain cancer—remains incomparable to this day.

1. Lewis speaking about Rob Colasanti (the author) from the stage. 2. Walter Anderson receives the only honorary black belt ever given by Lewis. 3. Lewis observing the show with Dr. Maung Gyi, Sr. Mentor of JLFS. 4. Linda Lee Cadwell and Joe Lewis enjoying a laugh together.

No One Knew What to Expect

At 3pm, on Thursday, October 6^th, Joe Lewis Fighting Systems (JLFS) began its annual black belt exam.

The room was packed with martial arts students, instructors and school owners—all of whom were putting forth the maximum effort to display their technical and attitudinal skills to become a Joe Lewis black belt, or to obtain a higher degree of black belt in Lewis’ system.

At approximately 4pm, a small cadre entered the room carrying an American flag. An announcement was made that Joe Lewis was in the hotel and heading toward the testing room.

Suddenly, the entire mood of the room changed; excitement, anxiousness, speculation and nervous energy instantly took over.

Heartfelt speeches were given by (left to right) Linda Lee Cadwell, Rob Colasanti, John Graden, Mike Anderson and many others.

Many, including the author of this story, were momentarily thrown into a trance. Time began to slow down and adrenaline began to speed up. Everyone was thinking the same thing: What are we gonna see when we take our first glance at “the greatest fighter in the history of karate”—post brain surgery—when he steps through that door?”

Will our hearts abruptly drop, when we see the toll his awful illness has taken on him?

Would he be bald from the chemotherapy and radiation?

Would his movie star face be disfigured after having his skull cracked open like a coconut just a few weeks ago?

Would he be in a wheelchair…or slowly brought in with the assistance of others?

Other distinguished JLFS Conference speakers included: 1. Mike Allen 2. Nelson Lebron 3. Colonel Dane S. Harden 4. Dr. Roger Greene 5. Chris Pollman 6. Joe Hess

Would he be frail, timid or sick looking?

Frankly, no one knew exactly what to expect. Then, the moment of truth had finally arrived. Like a superhero valiantly appearing out of thin air…Joe Lewis entered the room…and the crowd gasped.

Lewis Stuns and Inspires His Students

As Lewis made his way through the doorway, everyone instantly rose to their feet.

At the same time, a thunderous round of applause ensued that could only be compared to the kinds that take place at the beginning of a State of the Union Address. The clapping, cheering and whistling seemed to go on forever.

Many people thought their eyes were deceiving them as they took their first look at the great champion, post emergency brain surgery. Why? Well, not because Lewis appeared weak, sick or terminal…but because he looked so incredibly strong!

Lewis’ arms were toned and muscular. The tendons in his forearms resembled steel cables working beneath the surface of his flesh. And his famed golf ball sized knuckles could be seen from across the room.

As Lewis stood there absorbing the applause and scanning the room, he clenched a pair of hand grippers, which he repeatedly closed with his powerful grip.  He and only three other martial artists worldwide can close the #2.5 (237.5-lbs of torque) gripper.

From the back, Lewis was shaped like a “V.”

From the front, he appeared mighty and was beaming with command-presence.

But, perhaps the most amazing thing of all is the fact that at age 67—and after going through round after round of toxic chemotherapy and radiation—Lewis still had all his hair!

At the same time, a few “battle scars” were evident.

Lewis was ordered to take powerful steroids as part of his treatment regimen. This caused his head and lower neck to swell and appear much larger than normal. The same with his stomach, which he repeatedly pounded to demonstrate that it was still all muscle—had been just puffed out due to the steroid medication.

“Joe, I meant it from the bottom of my heart when I said at the UFAF convention that you are the greatest champion in the history of the martial arts.”

Chuck Norris

Lewis was also experiencing some vision problems with his left eye. He lost some of his hearing in his left ear. And, he was exhibiting some random memory recall issues. Further, the left side of his head was red and swollen due to the radiation blasts. But all-in-all…Lewis looked phenomenal considering all he’d endured, up to and including that morning.

When the applause finally came to an end, Lewis spoke to everyone from deep within his soul.

He explained that in life, you’ve got to follow your heart—not what others want you to do, or be. He discussed what it means to be a Joe Lewis black belt and the responsibility that comes with it. He spoke with conviction, emotion and wisdom. And this impromptu “mat chat” set the stage for the second half of the JLFS black belt promotion—FIGHTING, FIGHTING AND MORE FIGHTING!

Lewis wows the crowd with his teaching mastery…again and again!

Rock-Solid Content from an All-Star
Lineup of Martial Teachers

For the next three days, JLFS delivered an all-star lineup of prestigious presenters who taught seminars on a wide range of combative topics and concepts.

The presenters included Dr. Maung Gyi, Mike Allen, Danny Dring, Walt Lysak, Richard Ryan, Dr. Roger Greene, Bill Wallace, Dennis Nackord, Bill D’Urso, Joe Hess, John Maynard, Col. Dane Harden and many others. The brain trust of knowledge these presenters collectively brought to bear was deep and unrivaled.

Joe Lewis also taught a seminar, which captivated the attendees for several hours. This was yet another testament to the amazing vigor and willpower of Lewis. To be blunt—a man of lesser conviction, confronted with the same health crisis as Lewis, would NOT be leading a kickboxing workout for several hundred people. Instead, he’d probably be laid up in bed, sulking, or planning his own funeral!

Clearly, Lewis continues to defy conventional norms—and regardless what the data says about his illness, everyone believes in their heart-of-hearts that he will beat even the most optimistic survival odds by a long shot.

In fact, Lewis is so damn tough—mentally and physically—that he may even KO this brain cancer “intruder” completely!

Night of a Thousand Memories

On the evening of Saturday, October 8^th, JLFS hosted an extraordinary banquet that is already being hailed by many as one of the most “magical” events in martial arts history.

At the very top of the prestigious VIP list was Linda Lee Cadwell; Bruce Lee’s only wife. And, Walter Anderson; former Chairman and CEO of Parade Publications—one of the largest publishing firms in America.

The three original World Full-Contact Champions were also present under one roof: Lewis, Wallace and Smith.

The triumphant evening began with the Pledge of Allegiance and the Star Spangled Banner. Next, Walt Lysak delivered the prayer.

Then, one by one, the students who tested for their black belts three days earlier were presented with their rank certificates, as they received a momentous photo with Grandmaster Lewis.

Next, a series of notables stepped in front of the mic to deliver brief, heartfelt messages aimed at how Joe Lewis helped change their lives and the lives of so many others during his nearly-five-decade-long journey through the martial arts. The speakers, who at times had to fight back the tears, included Bill “Superfoot” Wallace, Dennis Nackord, Mike Allen, Nelson LeBron, Col. Dane Harden, Joe Hess, Mike Anderson, Don Warrener, Jeff Smith, Bill D’Urso and Rob Colasanti.

The Graden brothers (Jim, Mark and John – All former world champions) also spoke.

Jim Graden, former president of The Project Action Foundation, revealed his plans to create a National Joe Lewis Day.

Then, Mark Graden spoke about an exclusive video montage that he put together to symbolize Lewis’ inimitable career. The video was played and the audience was once again reminded that there never has been—and never will be—another martial arts champion like Joe Lewis.

Bob Mueller’s stunning rendition of the one-and-only Joe Lewis, commissioned by John Graden.

Then, 8^th Degree Joe Lewis black belt, John Graden, took the stage with a speech that focused on the historical significance of Joe Lewis’ career; how he helped pave the way for all martial artists; how he defined the sport of karate back in the 60’s and 70’s; how he set the standard for all fighters. Then, for the grand finale, Graden unveiled a one-of-a-kind painting of Lewis, which he commissioned famed sports artist Bob Mueller to create. To try to describe this masterpiece in writing would be an effort in futility. Instead, I suggest you take a moment to marvel at the accompanying photo, so you can see its beauty for yourself.

“Joe – I was profoundly moved by the spirit in the room and the great waves of love for you.  The night was magic. I have never been more proud of you, my brother.  Stay strong.”

Walter Anderson
Former CEO, Parade Magazine

The banquet was also filled with plenty of spontaneous humor. At one point, the audience viewed a hilarious video message from a pink gi wearing Judo Gene LeBell, a.k.a The Godfather of Grappling, who ended with, “When it doubt…CHOKE ‘EM OUT!” as he quickly moved-in to strangle the camera

As the evening progressed, the “spirit” in the room became so thick you could cut it with a knife.

Rob Colasanti, Ambassador of the Martial Arts, took the podium to read a hand-written letter that he received from Chuck and Gena Norris, who were unable to attend because they were in Bulgaria filming Expendables 2. The audience listened attentively as Colasanti read off lines such as, “Joe, I meant it from the bottom of my heart when I said at the UFAF convention that you are the greatest champion in the history of the martial arts!”

Everyone in attendance was deeply moved by Mr. Norris’ letter, especially Lewis’ beautiful children, Cameron and Kristina. To say they were proud of their daddy would be an understatement.

Next, Colasanti played a stunning, surprise video that he was able to get from Dr. Nathaniel Branden—Lewis’ “Intellectual Godfather” and one of only two main mentors that Joe Lewis has had in his life.

Dr. Branden is best known for his works involving the psychology of self-esteem and for his role in promoting Ayn Rand’s controversial philosophy, Objectivism, as connoted in the book Atlas Shrugged, which Dr. Branden helped her write during a ten year timeframe.

Due to his ailing health, Dr. Branden was physically unable to fly from Los Angeles to Tampa. But even with his Parkinson’s disease and dementia, the eighty-something-year-old still demonstrated his tremendous love, friendship and admiration for Joe Lewis by recording a dramatic video message for all to see.

With the camera zoomed-in tightly on his face, Dr. Branden struggled to download the information from his brain to his mouth. The pauses between his sentences, combined with the profoundness of his words, caused the room to go into a deep silence. It also caused Joe Lewis to slide down in his chair and wrap his arms snugly around his head—as he wept profusely—while being embraced by Dr. Maung Gyi, Senior Mentor of JLFS. (This was a sight to behold.)

JLFS also presented a few prestigious awards, as determined by the association’s board; Fighter of the Year, Gallantry Award, Fight Trainer of the Year, etc. Mike Allen received the coveted Instructor of the Year Award.

But the main award given on this unforgettable night was the immeasurably prominent JLFS Lifetime Achievement Award. Only two remarkable individuals had received this honor, previously. But now, there would be a third.

Lewis told the audience that he wanted to issue one last award of this magnitude—and that would be it. The Champ spoke with pride and dignity as he gave the third and final Lifetime Achievement Award to his close friend, training partner and teacher—the legendary, Bruce Lee.

In doing so, Lewis pointed out the historical significance of the award that no one in the audience realized.

The former CEO of Parade Publications, Walter Anderson (left), and former world champion, Jeff Smith, observe history in the making. 2. Lewis explains why he’s presenting his third and final lifetime achievement award to his late friend, Bruce Lee. 3. JLFS Sr. Mentor, Dr. Maung Gyi and Bill “Superfoot” Wallace absorbed in the moment.

He explained, “During World War II, the Japanese tried to prevent the spread of martial arts to the western world. Their plan was foiled thanks for the efforts of various nations such as Burma, Okinawa and China.

Lewis added, “Each of my three Lifetime Achievement Award recipients represents one of these three nations. Dr. Maung Gyi represents the Burmese nation and received the first ever JLFS Lifetime Achievement Award. The second award was issued about five years later to Bill Wallace. He represents Okinawa, which became unconnected to Japan during its issue. And finally, today, my third and last award goes to Bruce Lee, who represents the country of China.”

To accept the award in her late husband’s honor, Linda Lee Cadwell took the stage and was greeted by a standing ovation that echoed throughout Tampa Bay.

Mrs. Cadwell gave an acceptance speech that no one else in the world could have given.

Cadwell eloquently spoke about the relationship that existed between her late husband and Lewis. She told interesting stories from the past that only she would know. At one point, she began describing a rebellious, headstrong, young man who had no intention of following the conventional norms of the martial arts—a visionary, if you will. She continued to describe this person’s character in detail, as if slowly painting a picture on a canvas, one brushstroke at a time. Then, she asked the audience, “Can you guess if I’m talking about Bruce Lee or Joe Lewis?” She paused for a moment and then said, “I’m talking about both.”

Brilliant!

Mrs. Cadwell then gave Lewis the advice she believes her late husband would have given him, as it pertains to Lewis’ fight against brain cancer.

“So, here we are today, and Joe is facing the meanest opponent of his life: this cancer.  And I thought to myself, what would Bruce have to say to Joe right now?  And I think he would say, ‘Joe, you have been preparing to fight your whole, entire life.  And when you’re in a fight, you use all the tools that you have; every bit of strength you possess; every breath you take; every beat of your heart; with never a thought in your mind as to victory or defeat, because nature and the Lord above will take care of that.’”

Mrs. Cadwell added, “Joe, in this fight, we are ALL in your corner, and we want you to know you’re in our minds and in our hearts at all times. So I’m here to say thank you for the Lifetime Achievement Award that you are presenting to Bruce…but it is apparent to me…from all of you [pointing to all the JLFS members & guests in the audience]…that it is fitting and proper to pay tribute to the lifetime achievements of Joe Lewis.  And, from the days of his fighting, when he set unmatched records and championships, to being voted as the foremost fighter of the 20th century by his peers, to the thousands of students he has taught over all the years, Joe Lewis, you have made a difference in this world. Everyone here, including me, has a story to tell, many of which we’ve heard tonight, of how their life is better because of you, Joe.  There is love in this room, there is respect in this room, and there is admiration in this room for Joe Lewis.  And I would like you all to stand one more time and join me in honoring and saluting Joe Lewis’ Lifetime Achievements!”  [Rousing 1-2 minute standing ovation and applause]    

It goes without saying that Mrs. Cadwell’s talk was touching, heartfelt and genuine. She was gracious, elegant and kind.

Again, no one could have delivered such a meaningful acceptance speech, or added such clarity to the Bruce Lee-Joe Lewis connection, as Linda Lee Cadwell.

“Bruce has received many posthumous awards over the years, but none so meaningful as this one presented by you. Joe Lewis and Bruce Lee are forever linked by a common bond of excellence.”

Linda Lee Cadwell

As the banquet reached the home stretch, Joe Lewis took the stage one final time. Here, he began speaking from the heart about his best friend and mentor in life—Walter Anderson

Anderson is the recently retired Chairman/CEO of Parade Publications, the media empire that produces Parade Magazine, which is delivered to more than 33 million homes per week.

Then, out of the blue, Lewis did something he’s never done before. He awarded his dear friend with the first honorary Joe Lewis black belt—EVER!

The Joe Lewis’ “Family” of black belts — October 2011

According to Lewis, “This honorary black belt given to Walter Anderson is the first one I’ve ever given by our Joe Lewis Fighting Systems and it will be the last one I ever give. It’s from the heart!”

When Mr. Anderson spoke, he moved the crowd with stories of when he and Joe were invincible young men in the Marine Corps. He told humorous tales about the follies of their youth. And he shocked the audience when he described how the two nearly died together in battle—trapped in a foxhole in Vietnam—as the enemy had them surrounded from every angle.

One thing’s clear: Joe Lewis and Walter Anderson are bonded by a friendship that can never be broken. As Mr. Anderson said, “He would trust Joe with his life.” And Mr. Lewis echoed the same.

One for the History Books!

When the banquet finally came to a close (after 2 a.m.), countless photos were taken among Mr. Lewis, his special guests and the attendees who were cheerfully celebrating with one another.

The banquet attendees took hundreds of photos and keepsake videos of Joe Lewis and his cadre of VIP guests at the conclusion of the evening.

Everyone was wearing big smiles. Laughter could be heard from all corners of the room. And no one seemed to have a care in the world. No one, except for Joe Lewis, I assume. Who knows what thoughts were really going through his mind, despite his outwardly strong, in-control and unconcerned guise?

The sobering reality is that Lewis has brain cancer and his prognosis is, well, Google it and see for yourself.

Though he mustered every drop of energy in his being to endure the labors of his annual conference for the sole benefit of his “family” and friends, the fact is that the man has barely even begun the toughest fight of his entire life. Immediately after the conference, it’ll be more rounds of exhaustive chemo and radiation. Visits with eye specialists and audiologists. Additional brain scans and other high-tech tests. New medications, constant doctor follow-ups, physical recovery and on and on and on.

Oh, and what about work? Will he ever be healthy enough to get back on the road and teach again, consistently?

I wish this story had a fairy tale ending—and someday it may—since we’re dealing with a rather “superhuman” individual here. But, at this moment, let’s not forget that Joe Lewis’ plight has just started. He has not “beat this thing” yet and only the Good Lord knows how the chips will eventually fall for him.

Me?

I was one of the last people to leave the banquet hall—when the clean-up crew began removing the tables and chairs.

As I walked through the hotel towards the VIP room to meet up with Joe Lewis, Linda Lee Cadwell, Walter Anderson, etc., I bowed my head for a moment and began reflecting on what I had just witnessed.

Frankly, there were no big stages, teleprompters or spot lights at this show. No fancy martial arts demonstrations. No one trying to sell you something. No egos. No false praise. No comedy routines. No canned speeches. No superficial awards being given out like candy. No special effects. And, no high-priced celebrities, brought-in by the host to sell more tickets.

This event had none of that stuff—THANK GOD!

What it did have is tons of inspiration, gratitude, brotherhood, pride, love, healing energy and historical significance.

The 12^th Annual Joe Lewis Research Conference was about dignity, honor, principles, valor, camaraderie and family. Even more, it masterfully integrated all of these attributes with good ole’ fashioned martial arts spirit and powerful content that was delivered with effortless ease.

And to think that this amazing event almost didn’t happen because of Joe Lewis’ brain cancer crisis—then for it to be so massively successful despite the circumstances—can only be explained by one word. Fate.

As I continued down the hallway that night, I quietly thought to myself, “Wow…there will never again be another event like this one…in the history of the martial arts.”

* * * * * * * * * *

About the Author:
Rob Colasanti is the former president of NAPMA and Martial Arts Professional Magazine. He is the author of the book, The Martial Arts Business Bible and he is a JLFS black belt. He can be reached at RobColasanti.com.

————————————————————————–
Photos courtesy of Joanne Allen, official  photographer of JLFS.

Recently, I had the honor of doing some good work with Linda for the 12^th Annual Joe Lewis Research Conference, which took place in

Tampa, Florida, October 6-9, 2011.

My involvement began when Joe mentioned to me that he wanted to give his third and final Lifetime Achievement Award to his close friend, Bruce Lee, at the banquet of his 12^thevent.

Bruce Lee congratulates Joe Lewis for winning the U.S. National Championships

So I reached out to Linda concerning her involvement and made it all happen on “The Champ’s” behalf.

Ultimately, Linda attended the event and accepted Joe’s highly prestigious award in her late husband’s honor. Her acceptance speech was remarkably touching; moving; distinctive; inspirational; something I will never forget.

Getting to know Linda was truly a wonderful experience. She is a radiant, generous, elegant, gracious lady with a heart the size of Tampa Bay.

No, make that TWICE the size of Tampa Bay!

And saying that I enjoyed my conversations with her would be an understatement.

On one occasion, as we were having dinner, Linda updated me as to the status of the Bruce Lee Action Museum — an idea that’s been in the works for years. She described her vision for this grand project and shared some interesting insights into how it was progressing.

The original plans were to build the museum in Hong Kong, where Bruce Lee lived at one point during his life. However, those plans have been changed. It’s possible that this one-of-a-kind martial and cultural attraction will now be built in Seattle, Washington. The city has expressed a strong interest in the project. Those involved are already scouting for potential site locations and organizing various funding strategies.

Linda Lee Cadwell and Rob Colasanti discussing the forthcoming Bruce Lee Action Museum

After hearing Linda talk about all this in her own special, effortless and balanced way…I was pumped! I wanted to learn more! I wanted to become involved!

Why?

Well, for a number of reasons. But mainly, because of how I think when it comes to Bruce Lee. See, I’ve always said that we martial artists owe a deep debt of gratitude to Bruce for putting us on the map. Frankly, it’s hard to say what the martial arts world would be like today, if it hadn’t been for him. The martial arts may not be nearly as mainstream or popular. Can you imagine that?

Let’s face it: Linda’s late husband has deservingly become THE most iconic martial artist of all time and I don’t believe that another martial artist will ever top him. No martial artist will ever outdo Bruce’s impact on society, match his stardom or surpass his legacy in the arts. Even if someone truly unique suddenly came along with a similar level of talent, charisma and physical attributes…they still wouldn’t come close to outshining Bruce Lee because the timing for creating a “better Bruce Lee” passed long ago. Done deal. That window of opportunity is closed forever.

So in my mind, Bruce Lee is—and will always be—the “Elvis Presley” of the martial arts. Bruce was “the one.” And he has arguably helped the martial arts industry more than anyone else by creating mass awareness of what the martial arts is, how it results in huge amounts of confidence, and the powerful freedom of expression and individuality that comes from the training.

Powerful stuff!

And that’s why yours truly, “The Ambassador of the Martial Arts,” is so happy to be involved with any meaningful venture that benefits The Bruce Lee Foundation (BLF) or The Bruce Lee Action Museum. It’s a way for me to give back to a man who has indirectly given so much to me.

So, after hearing Linda’s words about the museum, I responded by pledging my support and suggesting some creative ways that I might lend a helping hand to her cause.

Since that conversation, good things have already begun to happen.

In fact, I’m in the process of coordinating an interview between Shannon Lee (Bruce and Linda’s daughter) and my good friend, marketing legend, Jay Abraham. This interview may soon be read by legions of people in one of Jay’s social media magazines. With more than 13 million issues being emailed to the readership base, this interview will result in some great exposure that could seriously benefit BLF and their steadfast museum project.

(No doubt—when good people join together for a worthwhile cause—amazing things result. It’s a little like the power of the “mastermind” that Napoleon Hill wrote about in Think and Grow Rich. Love it!)

In the future, I’ll keep you posted as to any important developments involving The Bruce Lee Action Museum…and how you can lend your support when the time is right.

So please stay tuned. And keep your eyes peeled for updates right here on RobColasanti.com

Martial Arts Expert Rob Colasanti Hits Amazon.com Best Seller List

Rob Colasanti, Ambassador of the Martial Arts, recently hit three separate Amazon.com best-seller lists with the new marketing book, The Definitive Guide to Burning Fat and Building Muscle, reaching as high as #85 overall.

Orlando, Fla. – September **, 2011 – Rob Colasanti, author and martial arts expert, recently joined a select group of the world’s leading health and fitness entrepreneurs and “The Zen Master of Health & Fitness™”, Matt Furey, to co-write the book titled, The Definitive Guide to Burning Fat and Building Muscle.  Nick Nanton, Esq. along with business partner, JW Dicks, Esq., signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

The Definitive Guide to Burning Fat and Building Muscle was released on Thursday, September 15, 2011 and features top advice from health, fitness and wellness experts from across the globe on the subjects of total body health, fitness and nutrition.  The Authors share proven strategies to help people achieve the level of fitness they have always desired. Rob Colasanti contributed a chapter titled “How I Went From A ‘Fat Boy’ To A ‘Lean Mean Fighting Machine!”

On the day of release, The Definitive Guide to Burning Fat and Building Muscle reached best-seller status in three separate Amazon.com categories.  The book rocketed all the way up to #85 overall on the Amazon.com Top 100 list. It also ranked #2 in the Healthy Living category and #3 in the Exercise and Fitness category.

The Martial Arts Business Bible by Rob Colasanti

Rob Colasanti is also the author of The Martial Arts Business Bible, which has been widely read by young instructors as well as many other industry leaders. He has broadened his leadership role as the one martial arts professional responsible for introducing the leading minds of business, sales, marketing and personal development to the martial arts community.

His comprehensive interviews with brilliant and successful individuals such as Jackie Chan, Zig Ziglar, Anthony Robbins, Billy Blanks, Brian Tracy, Jay Abraham, Tom Hopkins, Matt Furey, Jean Claude Van Damme, Chet Holmes, Grandmaster Jhoon Rhee, Dr. Paul Hartunian, Benny “The Jet” Urquidez, Lee Milteer, Tim “4-Hour Workweek” Ferris, Joe Lewis, Bill Amelio of Dell Computers, Evander Holyfield, Tiger Schulmann, Bill “Superfoot” Wallace, Frank Shamrock, Kathy Long, “Judo” Gene LeBell and many others have been hailed by thousands.  Today, Rob Colasanti has become recognized as the goodwill ambassador of the martial arts, and still maintains the martial arts skills and talents that launched his career.

From CelebrityPress:

As we age, we often allow ourselves to get caught up in the details of daily life, even bad habits – to the detriment of our health and well-being. As we pass a mirror, or notice that we only fit into our clothing with a shoehorn, we register a ‘reality check’ that shouts … “Change Your Habits!”

The select group of Celebrity Experts® in this book are dedicated to changing your habits of nutrition and exercise. They come from both traditional as well as non-traditional angles to review and advise you on the more common factors for burning fat and building muscle – in language we can understand.

After such a successful release Rob Colasanti will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, go to http://www.celebritypresspublishing.com/publications/the-definitive-guide-to-burning-fat-and-building-muscle.php

In the process of writing this book, we all agreed to reveal our top secrets that help you lose fat, build muscle and change your life forever.

It was tough to get some to agree, but the only way we were going to do this, was if everyone was held to the same code, i.e. share the best secrets you’ve got!

The great news is that we got everyone to agree, and the book that we all wrote together, The Definitive Guide to Losing Fat and Building Muscle is coming out TOMORROW!

You can get a copy of by visiting this link:

Click Here to Buy it Now!!!

Furthermore, I’m very proud to say that out of all the authors in this book, the publisher ONLY gave Editor’s Choice Awards two of us — Matt Furey and myself.

Wow!

I’m truly honored…

If you have not yet heard the incredibly sad news that my dear friend – martial arts legend Joe Lewis – recently underwent emergency brain surgery to remove a cancerous, grade four tumor from his left temporal lobe, then you are probably shocked right about now.

(Take a deep breath, then another, and repeat.)

If you have heard the news already, then like me, you are probably still walking around with a heavy heart…thinking, “How in the world is this possible?”

Either way, I’m asking you to join me in helping Joe out, during what is unquestionably the scariest and most difficult time of his life.

For starters – I want you to take a moment to look deep inside yourself, right now.

Find that part of your being that represents love, kindness, generosity and compassion. It IS there, waiting to be tapped. Embrace it, connect with it, feel it.

Now, fill it with energy. Fill it with encouragement. Fill it with confidence. Breathe life into it… and as the giving, benevolent, charitable “you” steadily becomes larger-than-life…I want you to fearlessly kick your generosity into high gear and TAKE ACTION NOW!

How?

Very simple…

With the approval of Joe Lewis and the assistance of the Directors at Joe Lewis Fighting Systems (JLFS), I wrote an exclusive article that not only details the chronology leading up to Joe’s sudden brain tumor diagnosis, but also sheds light on his current health condition and recovery.

Mainly, however, this article gives you two very simple ways that you can best help “The Champ” during this fateful time of need.

So whether you’re typically a charitable person or not, I’m asking you to do whatever you can do to lend Joe Lewis a helping hand; whatever is within your means will suffice – big or small – every little bit helps.

Joe has done so much for all of us…by being Joe Lewis…by being an inspiration…by being a pioneer, innovator and teacher of teachers…by being a martial arts icon that history will never forget. There’s only one Joe Lewis and there will never be another like him. I believe that we all owe him a great deal of gratitude.

So please join me in showing Joe Lewis your appreciation and support by following the two suggestions detailed in my exclusive article, which gives you the “inside scoop” right from within JLFS.

And, in closing, I encourage you to pay close attention to these wise words from William Penn:

” I expect to pass through life but once. If therefore, there be any kindness I can show, or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again.”

Here now is the article. Simply click on the cover to open it in your browser.

Yours in the Arts,

Rob Colasanti

PS: I want to personally thank Dojo Digest for donating space for my article in their magazine. I also want to thank the folks over at the Bold Look for designing it without charge. They both did their part in helping me spread the word throughout the martial arts community to aid Joe Lewis in his recovery…and for that, they must be commended.

Martial Arts Expert Rob Colasanti Signs Publishing Deal With CelebrityPress To Release New Fitness Book

Rob Colasanti, Ambassador of the Martial Arts, has recently signed a publishing deal with CelebrityPress, a leading fitness book publishing company, along with Matt Furey and other leading health and fitness experts to release the book, The Definitive Guide to Burning Fat and Building Muscle.

Orlando, Fla. – August 18, 2011 – Rob Colasanti, author and martial arts expert, recently joined a select group of the world’s leading health and fitness entrepreneurs and “The Zen Master of Health & Fitness™”, Matt Furey, to co-write the forthcoming book titled, The Definitive Guide to Burning Fat and Building Muscle. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

The forthcoming book will feature top advice from health, fitness and wellness experts from across the globe on the subjects of total body health, fitness and nutrition. The Definitive Guide to Burning Fat and Building Muscle will offer proven strategies to help people achieve the level of fitness they have always desired.

Rob Colasanti is also the author of The Martial Arts Business Bible, which has been widely read by young instructors as well as many other industry leaders. He has broadened his leadership role as the one martial arts professional responsible for introducing the leading minds of business, sales, marketing and personal development to the martial arts community.

His comprehensive interviews with brilliant and successful individuals such as Jackie Chan, Zig Ziglar, Anthony Robbins, Billy Blanks, Brian Tracy, Jay Abraham, Tom Hopkins, Matt Furey, Jean Claude Van Damme, Chet Holmes, Grandmaster Jhoon Rhee, Dr. Paul Hartunian, Benny “The Jet” Urquidez, Lee Milteer, Tim “4-Hour Workweek” Ferris, Joe Lewis, Bill Amelio of Dell Computers, Evander Holyfield, Tiger Schulmann, Bill “Superfoot” Wallace, Frank Shamrock, Kathy Long, “Judo” Gene LeBell and many others have been hailed by thousands.  Today, Rob Colasanti has become recognized as the goodwill ambassador of the martial arts, and still maintains the martial arts skills and talents that launched his career.

Learn more about Rob Colasanti at http://www.RobColasanti.com

But here’s an interesting fact you probably do not know.

Based upon the feedback, the extensive audio interview and magazine cover story I did with my good friend Joe Lewis – Echo of Greatness – may have been the most popular interview I’ve ever done.

No kidding.

One guy even wrote me saying that he had listened to the entire two-hour interview thirteen times!

Others literally studied the content, claiming it finally gave them the answers and inspiration they had been seeking for so long.

Anyhow, during the interview, Joe commented about his longtime friend Chuck Norris, whom he has had tremendous respect for over the years.

Furthermore, when Joe recently submitted the Afterword for my new book – The Martial Arts Business Bible – he wrote, “I like to associate a quote of mine that always reminds me of my friend and world karate champion, Chuck Norris – ‘What personal value is served by being a champion in the ring if you’re not also a champion in life?’”

Good stuff!

Joe Lewis and Chuck Norris Fighting

Well, it’s clear that the two champions are still quite close to this day and continue to share a mutual admiration for one another.
In fact, Joe was one of only a few people that Chuck invited to stay at his 1,000-acre, Texas ranch, for four days, during the recent 4th of July holiday.

The group photo that I’ve included at the top of this post was taken in front of the pond in Chuck’s backyard and features Joe Lewis, Bill Wallace, Chuck Norris and Alan Steen. (As a martial artist, I’m part of Steen’s lineage.)

Now this photo, which I’ve published with Joe’s express permission, is noteworthy for many reasons. However, I’d like to point out two “biggees” that should not go unnoticed:

1) The 1967 issue of Black Belt Magazine featured the first rating system in the sport of martial arts.  Three of the top five fighters on that initial rating system are seen in this photo — Norris, Steen, and Lewis.

2) In 1983, a poll to determine “the greatest fighter in the history of karate” was conducted by Black Belt Magazine and then later published in their second magazine, Karate Illustrated.  The results? Lewis was voted number one. Norris and Wallace tied for second place. So the top three fighters of all time, in early sport karate, are pictured in this photo — Lewis, Norris and Wallace. Also, Wallace became the first undefeated World Champion full contact kickboxer.

Bill Wallace, Chuck Norris, Gena Norris and Joe Lewis at Chuck's ranch.

So if you’re a martial arts history buff like me, I’m sure you enjoyed this post.

After all, it’s not often that you see four of our most recognizable martial arts “forefathers” together in one place…having a blast and looking good…nearly five decades after they each established themselves as “kings of the ring.”

Very, very cool!

By the way, start making plans to join me at the next Joe Lewis Research Conference in Tampa, Florida. The event will be taking place October 6- 9, 2011 and it’s one you definitely won’t want to miss.

For more information, you can visit this link: http://joelewisfightingsystems.com/calendar/default.html

I hope to see you there.

Thanks to Matt, I attended a FANTASTIC three-day copywriting seminar with Ted in Tampa. It was a truly awesome event.

Then, the following week, Ted gave an information-packed seminar at Matt’s Mastermind meeting in beautiful Clearwater Beach, which I also attended. Another phenomenal learning experience I will never forget.

Next, I enjoyed a private lunch with Ted, which reminded me of a few lunches I had with the great Zig Ziglar a number of years back. Both Ted and Zig are very similar in many ways.

So why am I writing this post?

Well, after getting to know Ted Nicholas a bit, I quickly developed a tremendous RESPECT for him.

Now, contrary to what you might hastily be thinking, my respect for Ted did not kick into high gear because he has sold more than seven billion dollars worth of his own products and services during his lifetime.

It wasn’t because he founded the famous The Company Corporation and went on to help more people to incorporate than anyone else in history.

It’s not because he has written 17 bestsellers and sold more than five million copies of his books, so far.

It’s not because he’s a marketing legend. Or, because he’s famous. Or, because he’s unimaginably wealthy. Uh-uh.

Now, don’t get me wrong. All of these successes are truly incredible, if not mind-boggling and they place Ted in a category unto his own.

But the real reason I came to respect Ted Nicholas so much is not because of these successes. It is because he’s such a quality person.

Ted operates by way of old-fashioned values and principles.

I’m talking about characteristics such as integrity, honesty, kindness, originality and ingenuity. He’s firm, but fair, and VERY savvy. Classy, but not slick. He’s a true gentleman. A “giver” with a huge heart and a bigger-than-life persona. He is a self-made man.

In fact, he exemplifies many of the principles and character traits that are being taught in martial arts schools throughout the world. As we martial artists know, attitude is everything and Ted is a “10^th degree grandmaster” when it comes to this skill.

Plus, he’s a devout philanthropist who is extremely passionate about “giving back.”

While I do not have exact figures at my disposal, my sense is that he’s donated millions to charity and will continue giving for as long as he is able. Something tells me he may even top Paul Newman’s charitable contributions, which I understand exceeded 250 million. Wouldn’t that make a noteworthy addition to Ted’s legacy?

So, I’m of the opinion that the world (and especially the business community) could learn a lesson or two from Ted Nicholas.

Ted’s old-fashioned approach is certainly not a sign of weakness, or obsolescence. Not even close. It is a tremendous strength and I believe it is the best way to live life, make money, treat others and operate businesses – right now in today’s world.

In fact, I’m proud to say that I’ve instinctively used Ted’s TRADITIONAL APPROACH to build my own career and reputation as a leader in the martial arts community.

With me, what you see is what you get. I’m all about honesty, integrity, fairness, trust and so on. I’m not a snake oil salesman. I’m not arrogant, cavalier, greedy, dishonest, narcissistic or out to get you. It’s simply not in my DNA to be this way. And this is yet another reason why I identified so well with Ted. He’s not that way either.

As I became more and more aware of his style, I sensed that his value system and mine were remarkably similar. Truth is, this realization gave me instant peace-of-mind, cause I often feel as if I’m somewhat alone – being Mr. Straight Shooter – in what seems like an increasingly cut-throat society, where you constantly have to watch your back just to keep from getting knifed.

And I have been “knifed” on more than one occasion.

But Ted is living proof that you can become an ENORMOUS success by doing the right thing…and without taking advantage of others. This makes him a wonderful role model, not just for entrepreneurs, but for anyone and everyone across the globe.

Anyhow…

After that private lunch concluded, “The Fure-Cat” led our little group out of the restaurant. That’s when I extended my hand to say goodbye to Ted. But instead of shaking my hand, he reached right around it and embraced me with a magnificent hug followed by some kind words.

How cool is that?

I suddenly thought to myself, “Wow! What a guy! So remarkably successful. So high on life. So happy and pleasant towards others. So full of love and positive energy. So down-to-earth. What an inspiration!”

Then, I thought, “I MUST become even more like Ted. When I grow up, I wanna be just like him. Ha!”

Now how often do you say that about someone in this day and age? Especially in the business world where it’s often kill or be killed. Or, dog-eat-dog? Not very often, I’d say.

On a final note, I encourage you to visit tednicholas.com. Recommending his site his the least I can do.

If you feel that you could benefit from learning Ted’s best secrets on copywriting, direct response marketing, entrepreneurship, wealth building, wellness, info-publishing and more…then you must invest in some of his products and services. His materials are “for real” and based on a proven tack record…a track record that is fast closing in on eight billion dollars worth of sales.

As a matter of fact, my dear friend Matt Furey invested in one of Ted’s products many years ago when he was earning next to nothing. Ask Matt now and he’ll be the first to tell you that this single investment is one of the main reasons why he is a multi-millionaire today.

Coincidence?

I think not.

Now do you see why I respect Ted Nicholas as much as I do?

Best,

Rob

PS: I also suggest you visit mattfurey.com. Take it from a guy who has personally reviewed virtually all of Matt’s products one-by-one over the past two years. They are not just good, they’re great and they hold the power to change your life in a flash!

I must say – my good friend Randy Reid did a heck of a job throwing this show. It was a BUTT KICKER!

Actually, it reminded me of the old NAPMA conventions that took place back in the day. There was virtually no selling from the stage, no agendas and no attitudes.

Everyone at the event (speakers and attendees) was there to share ideas, learn from one another, network and grow. The martial arts spirit in the room was so thick, you could have cut it with a sword.

I’ll add, that to my delight, this show featured no unnecessary or expensive “bells and whistles.” But what it DID feature was truly rock-solid content for a very affordable tuition. And that’s what’s important anyhow. Right?

Rob Colasanti with MASOU Speakers Tu Le, Brannon Beliso and Roland Osborne.

I thoroughly enjoyed the fantastic presentations from Roland Osborne, Professor Brannon Beliso, Allie Alberigo, Fred DePalma, Scott Krenz, Tu Le and others.

After hearing Master Le speak, I now understand how it’s possible that Top Kick Karate is generating over four million dollars per year in just five locations.

Amazing!

I also had a blast at the after-party, which took place at Ric Martin’s completely remodeled school in Largo, Florida.

Talk about gorgeous…

Authentic Martial Arts is an incredible state-of-the-art facility, on a lake, that will make your jaw drop. If you’re ever in the area, I suggest you contact Master Martin and ask his permission to visit. You will be stunned!

Rob Colasanti Giving a Keynote Speech at the First MASOU Show

Anyhow, the first MASOU show was an excellent, grassroots martial arts business event and I was so very happy I was invited to be a part of it. I’m already looking forward to their next show and I encourage Randy Reid to keep up the great work.

For more information, please visit masouonline.com.